Hamza Alam
I've led £22M+ in Amazon revenue and full P&L ownership across the UK, EMEA, and the US — and I'm building the tool I wish I'd had: an AI layer that connects directly to Amazon's Ads API and turns bidding into a solved equation instead of a dashboard to babysit.
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£22M+
Revenue managed across UK, EMEA & US
400%
US sales growth via AI-driven bid automation
20 → 110
Daily orders on one SKU, a single Prime Day
7,000+
SKUs managed across global marketplaces
Amazon marketplace and advertising management across brand-side, agency, and consultant roles.
Apr 2024 – Feb 2026
Category & Advertising Manager
UK Automotive & FMCG Brand · 7,000+ SKUs
Owned Amazon business strategy and advertising across the UK, EMEA and US — £22M in revenue, a £3.2M ad budget, and full leadership of internal teams and external agencies. Grew US sales 400% after leading the rollout of AI-driven bid automation.
Oct 2023 – Apr 2024
Amazon Marketplace Consultant
HnS Team
A-Z brand management for Cartizma across the US, Mexico and Canada — including a Prime Day push that scaled one SKU from 20 to 110 daily orders.
Aug 2023 – Oct 2023
Amazon Account Executive
Rust-Oleum Europe
Managed Vendor Central for an account representing 50% of £7M in annual revenue — the 3rd largest in the UK/EU region — and built a Python tool to automate bulk catalog uploads.
Feb 2020 – Aug 2023
Consultant / Founding Member
Duality
Primary account lead for 5+ Amazon brand clients simultaneously, from onboarding through strategic account management, forecasting, and stakeholder reporting.
Currently building
Early-stage, self-directed — grounded in five years of actually running the budgets this would optimize.
Every Amazon PPC platform I've used treats bidding as a dashboard problem: pull the data, eyeball the trend, adjust the bid. I think it's a math problem — a constrained optimization problem with real money on the line, closer to real-time bidding in ad-tech than to a reporting tool.
I'm building a tool that connects directly to Amazon's Advertising API and treats bid and budget allocation as something to be solved, not monitored — grounded in the same auction dynamics I spent years managing manually across brand-side and agency roles, including Rust-Oleum and HnS Team.
It's early. I'm not raising or recruiting yet — but if you've run Amazon ad accounts at scale and this problem is familiar to you, I'd like to hear how you think about it.
Seller Central, Vendor Central, Sponsored Products/Brands/Display, Amazon DSP, Brand Registry, A+ Content
Perpetua, Helium 10, Jungle Scout, Keepa, Amazon Attribution, Python
Walmart, TikTok Ads, Meta Business Manager, Google Ads, external traffic attribution
Forecasting, inventory planning, supply chain coordination, P&L ownership, team leadership
Open to Amazon Seller Central and Vendor Central roles across the UK and EU, and always glad to hear from anyone thinking about Amazon advertising the way I do.
Hamza Alam —United Kingdom